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Coupled with our full suite of premium services in trading credit and total treasury management solutions, we support the development of the innovative protocol at every step of its journey," Custodian Managing Director said in a press release in March. Fintech companies are reportedly stepping up marketing in major cities to attract a wider customer base. Bloomberg News reported on Sunday that over the past three years, ad spending by these companies has increased by more than .

The data in the report comes from , an advertising agency afghanistan consumer email list whose clients include several well-known fintech companies, including and its peer-to-peer arm. Bloomberg said this increase in spending is due to the growing popularity of fintech among users, and these companies have laid the foundation for potential acquisitions or initial public offerings. Chief Marketing Officer Jeff Titterton said fintech companies will always be very aligned with digitally native businesses.

Their addressable market is continuing to grow, which is why you're seeing us show up in places we may not have been before. Card Expense Management, another fintech company, is also spending more on advertising, the report adds, with its focus shifting to messaging targeting businesses of all types and sizes, not just startups. Before I joined, we had never specifically targeted a corporate audience in out-of-home events, said Scott Holden, who later became the company’s chief marketing officer.