Gaining new fans on Facebook among friends of existing fans

[sumaiyakhatun26]

Of course, to be able to set up an ad this way, you need to install a Facebook pixel on your website (I explain how to do it in the linked article). Then all that's left to do is create a remarketing audience - I've already written about this in the article about Remarketing on Facebook .

Another group of people who are likely to be interested in your profile usa rcs data are the friends of your current fans. Facebook allows you to target advertising to them. It's very simple.

All you need to do is create an ad in the Ads Manager (I hope you're not limiting yourself to promoting posts ), and select the "Friends of people who like your page" option in the "Connections" section.

friends of fans

Then all you need to do is select the fanpage you manage and that's it. Next to it you'll see a pretty impressive number of people you can now reach.

To increase the effectiveness of this type of advertising, analyze the structure of your profile's fans. You can do this in several ways.

It's definitely worth checking out the "Stats" tab and seeing who actually likes you. We're primarily interested in demographics and location.

Why? If you notice that most of your profile fans are over 40, then narrow down your target group of ads directed to friends of fans. Similarly, if, for example, most of your fans come from Warsaw or another Sosnowiec.

Want more data? Well, Facebook doesn't allow much in that regard, but there's still something you can extract.