How Sales AI Helped a Bank Improve the Quality of Service for B2B Clients:

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From Chaos to System
Effective sales department management is a key success factor for any bank, especially in the B2B segment. One of the large Russian banks specializing in real estate lending faced serious problems in this area. Despite numerous calls from managers, conversion remained low, causing dissatisfaction among shareholders. The management decided to conduct a call analysis, which revealed the lack of a system in the work of managers. The solution to the problem was the implementation of SalesAI, an innovative platform for call analysis. Thanks to this tool, the bank was able to automate the analysis, develop effective scripts and increase conversion. In this article, we will tell you in detail how SalesAI helped the bank put sales in order and improve the quality of customer service.

Banks, like many other organizations operating taiyuan mobile database in the B2B sphere, face the problem of assessing the quality of sales managers' work. In one of the Russian banks specializing in issuing loans secured by real estate, this problem has become acute, causing discontent even at the shareholder level.
Low sales performance and shareholder dissatisfaction
The management of a bank specializing in B2B lending secured by real estate felt an acute problem with the sales department. Despite the fact that managers made many calls, the conversion left much to be desired. Shareholders expressed dissatisfaction, believing that managers were ineffective, and their calls lacked a system and did not lead to the desired result.

For a bank focused on long-term relationships with corporate clients, the effectiveness of the sales department was critical. Shareholder dissatisfaction caused by low conversion and chaotic work of managers could lead to serious consequences, including a change in management and a revision of the development strategy.