Evolution of Content Marketing by Stages

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First Stage
In the first stage of the evolution of Content Marketing , there was a pure generation of content, where the creation of creative content was sought, which was intended to sell at all costs.

The approach used in this case was yahoo email list personal: the brand addresses the consumer as another person. We have learned a lot from this phase, and some concepts still persist.

Second Stage
Then we come to the second period, which is quite different from the first. At this stage, we find that the content is transmitted by a single transmitter. This transmitter is the owner of the word, and is directed towards a multitude, not towards a single receiver.

Here, new mass communication technologies are used in a homogeneous manner . In this case, communication ceases to be personal and becomes something public; it seeks to be universal and to reach a large mass.

Third Stage
In the third stage of Content Marketing, we enter into a democratization of content. In this opportunity, anyone can generate content, anyone can be a broadcaster.

We are here in the age of information democracy , where everyone has a voice and a vote and the possibility of becoming the creator of the message. Anyone, moreover, has the possibility of influencing the audience, unlike in the two previous instances.

Fourth Stage
The fourth phase, which we are currently in, presents us with the evaluation of the content as it is . This means that brands have the possibility of presenting interesting material and specialized content to their users so that they want to appropriate it and “make it viral” .

The content, in this case, has to be relevant, it has to be easy to obtain and it has to have an emotional component that touches the consumer's heart. With these elements, today's Content Marketing will be successful.