It is more difficult for the recipient of the advertisement to comprehend the information received offline: they need to remember the address, hide the leaflet in their bag, etc. Offer the consumer to find out the information by scanning a QR code, which will open access to the VKontakte group or to the website.
In order for the name of the company or the stock to sound in people's heads, it is recommended to use an easy-to-remember phone number or company name. The main rule is not to mock.
Tracking the effectiveness of offline advertising is a difficult task, as there are no specialized tools. However, there are some life hacks. For example, if you are testing different types of offline advertising, it is recommended to use separate phone numbers for each type, so that you can then determine which number receives more calls. However, it is impossible to know the conversion rate from merch. It is unclear how many people saw a branded bag with the brand name and wanted to learn more about it.
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Promoting your business on the Internet
The group includes all links latvia email list that can be found on the Internet and lead to a specific web resource. Its task is not necessarily limited to advertising products - it can also be used to promote webinars or charity projects.
2022 has shown the importance of a comprehensive approach to business promotion. The ideal solution in this case is to use several proven sales sources and regularly test new ones. This approach helps to identify growth points and abandon tools that no longer bring results.
Contextual advertising in Yandex
Special attention should be paid to the Campaign Wizard and Product Campaigns in Yandex Direct. You can also turn to Yandex Business and Advertising Subscription. With their help, you can quickly launch your marketing campaigns on search, in YAN or on Maps in a couple of moments.
Targeted advertising on VKontakte and myTarget
For targeted advertising in VKontakte and myTarget, a Beta Testing Center was created, which is a convenient advertising account for both platforms. However, due to the large number of advertisers, VKontakte has tightened the requirements for ads with advertising, and users have become more attentive to the decision to purchase. In this regard, it is recommended to approach working with the audience more carefully.
Content Marketing
Content marketing is also an effective way to promote. Although sales results may not be immediately apparent, content will increase brand awareness and convey your expertise to your target audience, which will allow you to turn them into loyal customers in the future. For example, by writing articles on your website blog, you can attract an interested audience from search traffic or motivate an existing one to make repeat purchases.
Email Marketing
Email marketing is an effective tool that allows businesses to establish direct contact with customers using email newsletters to a database of addresses. This approach allows you to maintain constant contact with people, while requiring little investment.