Highly accurate member information can be collected

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In recent years, with the spread of marketing automation (MA), it has become easier to carry out one-to-one marketing, which reads the needs of each individual consumer based on their tendencies and takes an appropriate approach. Marketing automation is a tool that centrally manages the information of acquired customers and immediately visualizes those who have a high possibility of converting into sales.

On the other hand, many companies are reluctant to introduce it due to concerns about the operating costs and high implementation hurdles. By utilizing blank emails, you can collect email addresses that will be delivered correctly in advance, and then follow the process described below to collect accurate member attribute information.







What is the effective registration procedure? We recommend using a blank email and a form together.
As mentioned above, using blank emails is useful high school coaches email list for collecting member attribute information, but blank emails alone cannot collect any information other than email addresses. If you want to collect detailed information such as members' age, gender, and occupation, you will need to use it in conjunction with the form function. Specifically, you can include a form URL in the auto-reply email to the blank email to obtain opt-in and other information at the same time.

However, when setting up form fields, try to keep the number of answer items as small as possible after careful consideration. Having too many answer items will end up bothering users and causing them to abandon the form before registering.

In order to send emails in line with the "One to One" trend in recent email marketing , it is essential to obtain member information by combining blank emails and form functions. By utilizing more personalized information and delivering appropriate content to each user, the relationship between the company and the user will be improved.

This will have a higher chance of resulting in sales than simply sending mass emails to a large number of users.