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What is it? A marketer's job description is an internal document of the company that describes the employee's duties, rights, area of responsibility, and working conditions.
How to compose? There are no generally accepted standards for developing a job description for a marketer. The employer must rely on the general provisions of the law, common sense and a clear understanding of the employee's actions.
The article explains:
4 main areas of work of a marketer in a company
Area of responsibility of the company's marketer
The Importance of a Marketer for Business
Roles and responsibilities of a marketer
Is it necessary to create a job description for a marketer?
Rules for developing a job description for a marketer
Main provisions of the job description of a marketer
Frequently asked questions about the job description of a marketer
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4 main areas of work of a philippines email list marketer in a company
Who is he? A marketer is an expert whose task is to ensure that the company can fully satisfy consumer demands, relying on its own resources. It is he who attracts clients to the business, and also helps to develop and present the most attractive offer to the market.
For the consumer, the most important thing is the confidence that when making a purchase, he is not overpaying and is receiving a valuable product or service. A person is ready to part with money if the situation looks exactly like this. The marketer strives to achieve the perception of the maximum value of the offer, using various functional tools.
To achieve his goals, he operates in four key areas:
product preparation;
pricing;
search for distribution channels;
defining promotion methods.
Team leader
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Each of them can be considered in detail, breaking them down into sub-items, but such detailing is necessary only for a deeper understanding of the role of such a professional in the company. These four spheres of influence are called marketing mix by specialists. Let's consider each of them in more detail.
Product preparation
Its evolution in business goes far beyond a simple physical product described by functional characteristics and limited parameters of use. Naturally, convenience, service life, size, additional components, service and guarantees all play an important role.
But the modern consumer is also significantly influenced by the emotional side. The following components are important for modern marketing: brand awareness, design, reaction to the product by other people and customer service methods. This is only a small part of the aspects that characterize a product in business today.
Pricing
The result of this process is a numerical value that represents the amount that the customer allocates for his purchase. This definition also includes the discount system provided by the company.
Search for distribution channels
Market distribution methods refer to the degree to which a product is available for purchase. This includes optimal points of sale, preferred geographic distribution areas, types of merchandising, the need for additional services, and other aspects.
Determining promotion methods
This is the area of marketing that deals with establishing connections with consumers: defining the target audience, creating unique selling propositions, organizing promotions and other events. Attention is also paid to emotional aspects, for example, how well-known the brand is and what weight it has in the market.