Do I know the social media guidelines?
It sounds banal, but it isn't. In fact, not all companies have up-to-date social media guidelines that deserve the name. But if your employer has them, you should be aware of them as soon as you start using social networks. There are often really valuable tips and information hidden here.
Where do I want to go with my professionally oriented personal brand?
Showing professional expertise, being a role model for the next generation, contributing to shared values in a community, promoting certain topics or simply showing how much you enjoy your job: anyone who shows themselves to other people and exchanges ideas with them - and this doesn't just apply on social media - should think about how they see themselves and how others see them. Personal goals and company goals are not always completely the same, but ideally they have at least a large overlap. This needs to be defined and explored.
Personal branding, i.e. the targeted design of your own bank data external image, not only in social networks, always requires a personal communication strategy. You can find out more about this here, for example . You should also think about finding topics and developing the content, including wording and design. You should also think about your time budget for social networks . In this context, it is a good idea to clarify with your superiors whether and to what extent you are allowed to use social media for professional reasons during your working hours.
Do I need a permit to get started?
As soon as someone is appointed as an official corporate influencer, certain rules must be observed. Of course, it is primarily the employer's duty to provide information and take precautions. In principle, everyone is free to create profiles on social networks, with certain exceptions.
But not everyone is a press spokesperson, not even those who have already built up a high level of visibility in digital media on their own initiative. Anyone who is not officially appointed to speak for the company should take a very close look, especially when it comes to sensitive topics, and rather ask for advice or consult with a colleague or superior.