After the sales manager's duties have been defined, you need to make sure that he or she can perform them adequately. This can be done by conducting a written or oral survey. You can choose the questions yourself, but, for example, they may sound like this:
what can you offer to someone who is already a client of the company and is familiar with the product/service;
what makes the product stand out from its competitors;
what conditions need to be created to increase efficiency;
what type of packaging and packaging is suitable for the product being sold;
what are the delivery times for the product if it is in stock or if ordered;
actions when a consumer wants to buy something that is not currently in stock.
It is necessary to monitor crypto email list the seller's responses. He needs to know the parameters of the company's products and delivery conditions. In addition, it is important to see knowledge of the company's policy and the nuances of demand.
These questions are suitable for testing not only a newbie, but also a professional. Quite often, the need to determine the level of skill arises during the interview. To understand what an employee can be responsible for, you need to find out what his responsibilities were at previous places of employment. It is necessary to correlate the functions listed by the candidate with his length of service. If an employee has named many responsibilities with a short period of work, then he will hardly be able to do everything properly.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Responsibilities of a Wholesale Sales Manager
The profession of a wholesale sales manager is now quite in demand. To improve the quality of work, a specialist with the necessary experience and developed gift of persuasion is needed. The scope of duties of a cold sales manager is somewhat different from what a MAP should do, because not only the organization of supplies is important, but also their growth in a short time.
In this case, phone calls solve almost nothing; a productive deal requires a personal meeting with the client, and not just one. But such efforts do not go unnoticed: even one successful communication with a distributor will elevate the manager in the eyes of the management and lead to a sharp rise up the career ladder.
The responsibilities of the Wholesale Sales Manager include the following:
Replenishment of the client base with new consumers, maintenance of the company's information system.
Assistance in selling products, creating demand among buyers.
Advertising a product: telling about its advantages in comparison with competitors, a wide range of possibilities, attractive price and high quality. The manager can do this both in face-to-face trade and in online sales.
Daily study of the product range on sale according to criteria such as quality, sales period and price relevance.
Communicate with customers to disseminate vital information.
Negotiations with buyers (current and potential), intermediary activities during the conclusion of supply agreements and contracts.
Active mass sales and order processing according to existing regulations.
Assistance in resolving delivery issues within the stated timeframes and interaction with operators regarding their observance.
Monitor customer payments for goods, promptly identify and pay off accounts receivable, notify management if payments are delayed, indicating the reasons for this.
Inform customers about the product range.
Follow the sales plan and increase them.
RICE - warehouse, one of the latest
Attract people to interact with the company, focusing on sales growth programs adopted by the company.
Generate payment schedules for specific products, promptly inform the senior operator in the sales department about this. If necessary, independently accept payments from customers with subsequent deposit of funds to the cash desk in accordance with the requirements of the internal regulations.
Go on business trips to other localities.
Collect information about the segment where the company's products are presented, research the market as a whole and the situation of competitors, see new trends and make forecasts for the future.
Conduct an analysis of the market situation, generate a positioning strategy based on the results and think through volumes.
Take on the preparation of operational and long-term plans for finances and product range;
Compile statistics on sales and shipment of goods.
Process information on the rating of competing companies among consumers.
Submit reports on the implementation of the specified plan and other information for analysis on time.
Participate in meetings on work issues.
Monitor and organize the activities of sales representatives, organize introductory training on products, present new products.
Contact them regarding the state of the market, difficulties arising in the sale of goods, and also regarding the increase in the number of buyers.
To supervise the work of sales representatives regarding compliance with service standards, as well as the execution of the director’s instructions.
Continuously improve your skills to perform the tasks of a sales manager.
Handle personal data correctly and protect commercial secrets.
Do everything that the top management of the enterprise assigns.