Many SMEs and B2B companies are asking themselves

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War in Ukraine, inflation and economic uncertainty, pressure to digitize, problems in supply chains, cyber attacks, proof of sustainable actions, layoffs and war for talent or increased customer expectations - these are currently the biggest challenges facing companies in Germany.


Current challenges: How can we keep operations going?
Measures to decentralize company processes are certainly gambling data laos not a panacea, but they certainly help. Companies that are already digitalized have clear efficiency advantages as a result of digitalization. But what do such companies do differently? And what can other companies learn from this?

Digitization of business processes: Use cloud-based software
Whether marketing, sales or customer service - digitized companies generally use cloud-based software solutions so that they can work anywhere, anytime. Here are just a few examples of digitized work:

Customer service processes tickets directly via the app on the smartphone – just like incoming emails, calls or chats.
Your sales representative receives push notifications as soon as a potential customer opens a relevant email.
Your marketing manager revises the website from her home office in simple steps, publishes blog articles, sends marketing emails to interested parties or develops a content strategy.
Your teams store documents in the cloud, share files or work together on documents.
It's about using tools that help you and your employees save time, organize and analyze data, connect, and automate marketing, sales, and service processes - anytime, anywhere.