Main Requirements for the Welcome Text on the Home Page of a Website

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Greeting texts can vary greatly from site to site. But a good greeting to readers should meet a number of requirements common to all.

Less water
Website visitors need specific information presented in an accessible form and allowing them to understand all the features of the company, its products and services.

It is important for the client to apparel company database understand:

what can be found on the site;

who is it aimed at;

how he can be useful to him.

Lightness of text
The form of presentation of the material should correspond to the specifics of the company's activities. However, cumbersome compound sentences and heavy speech patterns are difficult to perceive in any case. The text should be easy to read and understand. Officialese and speech clichés should be avoided.

Keyword Optimization
SEO optimization is one of the main tools for website promotion on the Internet today. In order to increase portal ratings, you can use keywords in the greeting text. However, it is important not to overdo it.

5 Main Requirements for the Welcome Text on the Home Page of a Website

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There is no need to fill a small greeting of about 2000 characters with all possible keywords for the site.

Maximum brevity
Laconicism is one of the main characteristics of a good greeting for a website. In most cases, long texts are unnecessary, because the main page of a website is like a shop window: it should demonstrate the product and service in general terms, attract the client, and interest him in studying the rest of the portal pages. It is enough to place a text in several paragraphs at the top of the website, each of which will have literally 3-4 sentences. A more voluminous text can be located at the bottom, if this is necessary for SEO optimization.

Many well-known companies place literally one capacious phrase or an effective slogan on the main page of their portal, that is, they do not need a voluminous greeting on the site. Examples of such appeals to users can be found at Gazprom or on the Internet page of Artemy Lebedev Studio. These organizations do not need additional tricks to attract clients, because their reputation speaks for itself.