Therefore, the “Competition” score here refers only to Adwords competition not how competitive the keyword is to rank in Google’s organic search results. So I recommend leaving this blank.
Ad impression share
Again, this setting only applies to Adwords. So for the sake of SEO, we can ignore this filter.
Top of page bid
This is the amount you are expected to pay to have your ad appear at the top of the page for that keyword.
This used to be called “cost per click” or “CPC.”
Top of page bids are a proxy indicator of commercial bahamas mobile database intent . So if you only want to target keywords that potential buyers search for, you can set it to a specific amount.
As you can see, there are two options "High Range" and "Low Range".
I personally set the "low range" to a few dollars. This way, I can filter out keywords that don't have any commercial intent.
Keyword Planner - Filter - Up and down
Organic Impression Share
This is how often your website appears in the organic search results for each keyword. Note: To use this feature you need to connect your Google Search Console account to Google Adwords.