Link building isn’t that simple anymore. Google started penalizing links, so, don’t do it! nofollow was recommended, and honestly, many people started seeing the clear benefits of creating “quality content”.
Google has been offering suggestions for guest blogging links for a decade, and they’re still answering questions today.
<img data-original="s:static.semrushombloguploadsmedia24152415b181ca977136ac79a3d9d1d9de71original.png" alt="Google’s john mu tweets about links in guest posts" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia24152415b181ca977136ac79a3d9d1d9de71Googles-john-Mu-Guest-Bloggiing.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsm…152415b18…Googles-john-Mu-Guest-Bloggiing.png">
<img data-original="s:static.semrushombloguploadsmedia270d270d522acfff2e466537d1c399c05b62original.png" alt="John Mu's tweet about attribution link" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia270d270d522acfff2e466537d1c399c05b62Guest-blogging-links.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia270d270d522…Guest-blogging-links.png">
If you are sending out guest blogging pitches and asking for belarus mobile database a backlink in exchange for an article, you shouldn’t do this. Seasoned SEO editors will ignore these emails – while newbies may actually hurt them in the long run.
So next, let’s look at what Google has been trying to tell us over the years about what kind of content they’re looking for, so that you can create some that will both meet your goals and rank well.
Google's view
Google is committed to providing users with fast, useful, high-quality, and accurate information tailored to their query intent. Over the past decade, they have been very clear about this goal.