Both channels work in roughly the same way

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If you are creating content for your website or YouTube...
…you do keyword research to find out what topics people are searching for.

You can publish content about other topics, but unless you already have a ton of traffic or subscribers, are willing to pay for advertising, or have a proven distribution channel like a large email list, it’s going to be hard to attract attention.

:

a) Brainstorming topics
Grab a notebook and think about broad topics your target readers belgium telegram data might be searching for . If you sell coffee machines, you might jot down “coffee,” “espresso,” and “French press.”

b) Use keyword research tools to expand your ideas
Put your brainstormed topic into Keyword Explorer , select Google or YouTube as your search engine, and go to the Keyword Match report.


Review the keywords and add any promising content topics to your keyword ideas list.