Content Marketing Helps You Convert Customers

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Even if your potential customers know who you are and what you offer, they may still have some objections before choosing you. This is where content marketing can provide the final push to help people decide to become customers.

For example, Ahrefs isn’t the only SEO tool on the market, and our potential customers might want to know how we stand out from the competition before they subscribe. We create content that directly addresses canada telegram data this need, and people can find it by Googling our name versus our competitors (e.g., “ Ahrefs vs. Moz ”).


If we’ve covered all of the questions and objections convincingly, and based on everything they already know about us, the CTA for our $7 trial should be the final nudge they need:


4. Content Marketing Helps You Build Loyalty and Retain Customers
The ultimate goal of content marketing is to increase sales and grow your business, so it’s about more than just winning sales: it also helps you keep your existing customers engaged and informed, which helps with retention and brand loyalty.

At Ahrefs, we don’t create unique blog content for this step. Because we always focus on solving specific problems and improving the skills of our audience, our content is applicable to both potential and existing customers. However, we do have a dedicated help section that is more specifically targeted to our customers, where we help them understand the data they see in our tools and how it can benefit them. This is important for user retention because if they don’t understand the value we provide, they’re unlikely to pay us every month.