Read more here: How to improve your Google ranking

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You will have a good SEO ranking if your content is clearly visible and meets the needs of your users. Relevance (on-page optimization) and popularity (off-site optimization) come together here.


After the content inventory, you should ask yourself which of the existing topics are particularly important for your persona. The most important content should be directly accessible and appear on your website as often as possible.


Marketing and Sales Alignment
With HubSpot, marketing and sales always work hand stockholder database in hand. This marketing and sales alignment naturally also supports lead nurturing. Numerous workflows in HubSpot are specialized in precisely this: workflows that, for example, evaluate leads or forward them directly to sales staff as soon as they have reached the status of a Marketing Qualified Lead ( MQL) . In addition, internal notifications can be sent when contacts perform certain actions that may initiate the next communication steps.

6. Personalization
Our experience shows that personalized content such as emails always works better. By linking it to your contact database or CRM, you can easily personalize all emails sent in HubSpot and combine everything in one system.

You can learn more about HubSpot CRM on this information page: