What surprised you most during the month-long break?

[shaownhasan]

What advice would you give to other social marketers who want to advocate for mental health? Do you think it’s only achievable for teams in the outdoor industry?
We live in a world with constant distractions and stressors, which has made us more acutely aware of the importance of prioritizing our mental health. At L.L.Bean, we do that by spending time outside. But more broadly, the topic of mental well-being is relevant to any brand. We would encourage companies to find their voice in the conversation in ways that are authentic to their values and community.

How do you think other social marketers can take teacher data care of their mental health?
I‘m encouraged by efforts to make social media a more positive, uplifting space. And I’m sure any marketer will tell you that part of the excitement of the work comes from the ever-evolving social landscape. But it’s all about balance. So, I encourage everyone to step away when you can, even if it’s just 10 minutes spent outside.


Having a strong relationship with your target audience helps secure your brand as your customers’ go-to company when in need of your product or service. And you can easily do this by improving your customer care strategies as well as nurturing both potential and current customers into returning again and again.

In this guide, we’ll take a deeper dive into why building customer relationships is so important as well as share nine strategies to help you get started.