Before you implement your website, first think about what your users want and which people are directly or indirectly interested in your company pages. What drives users and what tasks, challenges and goals are associated with them? Which people or stakeholders are interested in using your website - and ideally also your products and services?
You can find this out with the help of stakeholder interviews and value proposition canvas . A canvas or a list of values helps you to clarify what you can offer your users and what they need. Once all of these questions have been answered, you can start your research.
Research:
To learn more about your users, create one or more amazon database user personas. Assigning them to personas helps you better understand the needs, motivations and behavior of your users.
A persona is a fictional character that reflects a realistic user of your planned website. The more accurately the persona is presented, the better you can attract new users and generate leads.
Researching your competitors is just as important. What are the industry standards, which companies are on the market and are there niches that you can exploit? Once these questions have been answered, your results can be analyzed and evaluated.
Analysis:
The collected information can be evaluated in the form of user stories and storyboards .
User stories are written from the perspective of an end user and improve the added value of your website. The following sentence is often used: