What data is needed to create a Customer Journey Map?

[nusaiba129]

To create a map, it is worth using data such as:

Customer feedback (surveys, reviews, customer interviews).
Analytical data (Google Analytics, CRM data).
Observations of customer behavior (e.g. analysis of the purchase path).
Does creating a Customer Journey Map require specialized tools?
This isn’t necessary, although specialist tools like Miro, Lucidchart or Smaply can make the process much easier and improve the quality of the visualization. Many companies start with simple tools like spreadsheets or PowerPoint.

How to convince your team to work on a Customer Journey Map?
To engage your team, it’s worth emphasizing the benefits of indonesia telegram data creating it, such as better understanding your customer, streamlining your processes, and increasing the effectiveness of your marketing efforts. You can also organize workshops where your team can work on the map together.