Offer Incentives in Your Abandoned Shopping Cart Emails

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The important thing is to give the reader a reason to reconsider the abandoned item. If you are persuasive enough with your copywriting , you will generate more conversions.

Take a look at some product descriptions on e-commerce sites you like. Read what the company highlights about the product, then use that information to inform your email copywriting decisions.

Another way to increase conversions on abandoned cart emails is to provide an additional incentive.

It could be a discount code, free shipping offer, package deal, or anything that adds value to the transaction.

9. Use Customer Reviews and Testimonials in Abandoned Cart Emails
There's nothing wrong with honking a little if necessary. People canada phone number list often make decisions based on what others say about a product or service.

Again, put yourself in the customer’s shoes. If you were shopping for a product on Amazon and saw these two user rating statistics, which would you rather buy?

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The first one, right? Not only does it get more reviews, but it also gets a 4.9 star rating. The second one only gets 2.3 stars.

Add reviews, testimonials, and other examples of social proof to your emails. Make sure they specifically address the product in question — otherwise, they’re useless.