Needless to say, we unsubscribed. And we never spent another dime with that company

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Use Your Lead Nurturing Emails to Educate Your Prospects Throughout the Buyer's JourneyEducation is often underrated. We live in a thriving DIY culture, where most people do hundreds or even thousands of Google searches every week.

We crave information because we don’t want to buy the wrong product or spend money unnecessarily. We also enjoy the sense of accomplishment that comes from learning.

If you are willing to share your knowledge with your audience for free, you will earn a lot of respect. Plus, it is a great way to nurture your prospects through the buyer’s journey.

While there are several models that can be used, we recommend mexico phone number list focusing on the three main phases of the purchasing process : awareness, consideration, and decision.

Stage of Consciousness
The awareness stage is when buyers first become aware of your company. They have realized they have a problem to solve or a goal to achieve, so they go online to find a solution .

Google search can lead potential customers to your website. They browse, read your articles, and see your signup form.

Stage of ConsciousnessWow! You have a clue.At this stage, customers are not ready to buy. They are looking for information .

Your emails to this segment of your mailing list might include links to your blog articles, specific emailed advice, and other educational information. Target beginners or people who don’t have much knowledge about your industry at this stage.