Why conduct an analysis of a company's HR brand

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Vacancy closing period (average time to find an employee); number of responses to a job posting; the amount of expenses for attracting an employee; number of vacancies closed by one HR specialist; coefficient of utilization of personnel reserve; percentage of dismissals during the first 3 months, first year of work, etc.


Let's look at how the cost of hiring one candidate per period is calculated. Cost of hiring = (internal costs + external costs) / number of employees hired. Internal expenses include job seekers phone numbers list wages for full-time HR staff and payments to current employees under the terms of the referral program. External expenses include fees for posting vacancies on job sites and payments to freelance recruiters under the affiliate hiring program.

Employee Satisfaction Metrics When conducting an internal HR audit, the employee satisfaction index is calculated first. The NPS (Net Promoter Score) metric allows you to evaluate the loyalty of candidates for employment in the company. And eNPS (Employee Net Promoter Score) - current employees. The loyalty index is determined based on an anonymous survey of the reference group.