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The IT company has now set itself the goal of generating 20 new customers per month through its website.

How many website visitors does the company need to achieve this goal? Or to put it another way: How high does the monthly traffic need to be to get 20 new customers per month?

Here’s how to calculate “back”:

Traffic = Number of new customers / (Lead Conversion Rate * Customer Conversion Rate)



Traffic = 11,976 → to achieve your company car owner database goal of 20 new customers per month, you should bring an average of just under 12,000 visitors per month to your website.

Is the goal set too high? What do you think?

Determine the sources of your website traffic
Where do my website visitors come from? Inbound marketing software such as HubSpot allows you to track which sources generate the most traffic.

This way you can see which pages potential or existing customers have visited via which channel and with which device. For example, via organic Google searches, PPC ads such as AdWords, social networks or through email campaigns.