How to get started with GA4 integration

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Update your data streams . With the migration to GA4, data is now collected at the data stream level. This means you need to set up data streams for all platforms across your business to capture information and later pull reports from them. For example, if your organization has a website, an Android app, and an iOS app, you’ll want to set up each of these platforms as a separate data stream within the same GA4 property. This allows you to track the entire customer lifecycle and provide more comprehensive marketing campaign analysis .

Update Events for Core Goals. Once you’ve gone through the GA4 integratio paraguay mobile database n, you’ll notice that the events are similar to those in UA. However, you may need to customize any related goals – now referred to as conversions – to ensure you’re tracking what’s important to your business. You can’t just create a pageview goal. The data model is very different in Google Analytics 4 compared to Universal Analytics. For this reason, you could set up a form submission goal by creating an event in GTM that fires when a pageview event occurs on the desired page.

Track new engagement metrics for your campaigns. One notable change is that your website’s bounce rate may no longer be available after integrating with GA4. However, other engagement-based metrics can now be found in Analytics. Engagement rate , which is the inverse of bounce rate, is the most obvious and allows you to determine how users are interacting with your content. If your engagement rate is low, you can dig deeper into various reports and surveys to see if it’s consistently low or if it’s a result of a specific channel, page, source, etc.

Learn to use new features and reporting options. GA4 offers many new features and reporting options that can help you gain better insight into your customers and their behavior. Make sure you take the time to familiarize yourself with these features and learn how to use them.

Conclusion
Google Analytics 4 is a major update that changes the way marketers collect and analyze data. It is based on new principles that are better suited to a cookie-free future.

Moving to GA4 is an important step for any marketer who wants to stay competitive. While it may be challenging at first, it's worth it. GA4 will provide you with valuable insights that will help you improve your marketing campaigns.

Here are some specific benefits that GA4 can offer marketers:

More accurate and comprehensive data: GA4 uses more advanced data collection methods that provide more accurate and comprehensive information about website and app visitors.

New features and reporting options: GA4 offers a number of new features and reporting options that can help marketers gain better insight into their customers and their behavior.

Customizability: GA4 is more flexible and customizable than Universal Analytics, allowing marketers to track the data that matters most to them.