Problems and mistakes in defining the target audience

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Expanding the product line. Offer additional options. They set favorable prices. Auto insurance demonstrated positive dynamics, adding 21% to the market volume. This is explained by favorable conditions in the first six months of 2023. At that time, the Central Bank had not yet begun to raise the key rate. As a result, there was an increase in consumer and mortgage lending with the registration of policies. But the VHI segment has not increased as much. If insurance premiums have grown by 18%, then the number of contracts concluded has grown by 6.5%. Market experts say that the main reason for the growth of premiums is the inflation in the cost of medical services.


The number of contracts has demonstrated moderate growth due to a number of negative factors. These include, first of all, changes in the cost of medical equipment and job seekers phone numbers list drugs. The reason is fluctuations in exchange rates - unfortunately, we often continue to buy abroad. This puts pressure on the VHI segment, making policies more expensive. Register and evaluate all earning opportunities for free Register What's Happening in the Russian Insurance Market in 2024 As of today, the Central Bank has published data only for the first quarter of 2024. But this information shows that the market has successfully survived the difficulties. It continues to expand.


The volume of insurance premiums amounted to over 578 billion rubles. This is 5.5% more than for the same period last year. The main driver this time was auto insurance — premiums for auto hull insurance increased by 22% and more. This is explained by the increased demand for purchasing new vehicles on credit. Cars are insured at the request of the bank. Inexpensive policies with a narrow range of risks are popular among owners of used cars. Contributions to life insurance — unitized life insurance and endowment life insurance — also increased compared to the first quarter of last year. It is interesting that in the individual housing construction segment, the main demand was for policies with minimal capital protection.