Are the goals we talked about crucial to the buyer?

[Shishirgano9]

Which of his priorities does this goal fall under?
Does he deal with his challenges in a certain way?
What concerns are likely to arise?
How could we get the buyer on board with our plan?
What if there are concerns we haven't considered truemoney database and discussed yet? How will you address them?
Does it make sense to have this phone call together (with the decision maker)? How should we prepare? What roles do you and I play in this conversation?
When you bring the decision maker on board, you should start the whole process from the beginning. Don't rely on the goals you have identified in previous discussions being the top priority in the company. Go through the GPCTBA process described here step by step and develop an understanding of the situation. Be sure to emphasize the ROI of your product!

3) Negative consequences and positive effects (Consequences & Implications)
What negative consequences could occur if your prospect does not achieve their goal? What positive effects can be expected if your prospect achieves their desired goal? Can your product help the prospect minimize the risk of failure and increase the chances of success?