More July PPC news

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What hot summer news from the world of PPC advertising and online marketing should you definitely not miss during July?
Enter the world of PPC advertising and online marketing! July brought many exciting news and trends to the PPC and digital marketing fields that can strengthen your advertising strategies and help you achieve success in an increasingly competitive online environment. If you are interested in effective ways to reach your target audience and get the most quality customers, we have great news for you!

Sazka tested campaigns involving ID Fusion from Adform
Sazka has deployed the ID Fusion solution from the advertising platform Adform in its campaigns .
Sazka, one of the leading companies in the field of lotteries and betting games, aims to constantly innovate and adapt to new challenges in digital marketing. In connection with the upcoming end of support for third-party cookies and the increasing fragmentation of the identity ecosystem, it decided to deploy the new ID Fusion solution from the renowned advertising platform Adform.

The goal of this collaboration is to ensure that Sazka's campaigns continue to be successful and profitable even in the new conditions that are approaching with the end of support for third-party cookies. This is a challenge that many advertising companies face, and with this step Sazka is trying to proactively respond to changes in digital marketing.

"What we appreciate most about our several-year cooperatio macedonia mobile database n with Sazka is that they are not afraid to try new and innovative ideas, which we come to them with. Not every company of this size is as open to new initiatives as Sazka," says Michael Štádler, country manager for the Czech Republic and Slovakia at Adform.

Meta is experimenting with its own app store
Meta is testing its own app store on Facebook . It would allow developers to showcase their apps and make it easier for users to download them directly without having to leave the social network.
Meta, the company behind Facebook, is preparing an ambitious move that could compete with the largest online app stores such as Google Play and the App Store. It plans to allow users to download apps through Facebook ads. The new option only applies to users and developers in Europe and is intended to be a response to the upcoming European Union Digital Markets Act (DMA).

The upcoming DMA law requires Google and Apple, which operate the Google Play and App Store platforms, to allow alternative methods of downloading apps on their mobile platforms. This could allow for more competition and choice for users and app developers. Meta sees this as an opportunity and has decided to enter this space, which could lead to increased influence over app distribution and possibly in-app payments.

If Meta's plans come to fruition, it could bring new and innovative ways for users to download apps and for developers to distribute their products. Competing with Google Play and the App Store could lead to improved services and offer users more options and choice. This topic will be interesting to follow in the context of the upcoming DMA law and what other changes and innovations Meta will bring to the digital app market in Europe.

Meta advises on how to best utilize first-party data
Meta has published a new report that outlines how businesses can best leverage their data and integrate new processes into their marketing mix. It follows on from a series of recommendations on how to maximize efforts on Facebook and Instagram in the face of tighter data protection. The 40-page report, which Meta collaborated with Deloitte, includes a range of insights and tips to help you integrate new data approaches that maximize targeting options without compromising user privacy.