Relevant text is the key to Google Ads success

[Dimaeiya333]

Ad text has a significant impact on ad relevance, an integral part of your Quality Score, the level of which affects traffic and CPC. The higher the better.
Google defines relevance as the degree to which an ad campaign matches a user's search query, as determined by the relationship between keywords, ads, and landing pages . Relevance is one of the factors used to calculate Quality Score . This is a diagnostic tool that determines how well your ads compare to ads from other advertisers. The score is measured on a scale of 1 to 10 and is available for keywords. Google uses three components to calculate Quality Score:

expected click-through rate (CTR),
ad relevance
impression of the landing page.
A low Quality Score means that your ad, keywords, and landing page are considered irrelevant, while a high Quality Score indicates that your ad, keywords, and landing page are relevant.

The relationship between ad relevance and Quality Score is therefore clear: higher ad relevance = higher Quality Score = lower cost per click . Even if your competitors bid higher, you can achieve higher positions a peru mobile database t a lower cost thanks to highly relevant keywords and ad text.

Ad text is very important
One of the most important elements of relevance is your ad text. Google has taken more control over ad optimization recently – it can choose the headline and description it thinks will perform best. Of course, you can use certain elements to override this automatic optimization feature, but Google is increasingly relying on its machine learning capabilities to create the most relevant ads.

There are a few things to keep in mind when creating your ad copy. One of them is using the right number of keywords . Too many keywords can make your text meaningless. You only need to use a keyword once in the headline and once in the ad copy. The keywords you include must make sense in context and must be grammatically and syntactically correct. It is also important that the keywords are relevant to the ad. You also need to work with negative keywords .

Then there are ad extensions , now known as affiliates . If you want your ad to be successful, you definitely can't do without them. There are currently 19 different types of extensions available within Google Ads, 8 of which are dynamic (e.g. dynamic structured snippets, auto-generated location, seller ratings, dynamic callouts, automated message extensions, etc.) and 11 are manually adjustable (e.g. price, lead form, etc.). It's the optimal way to enrich your ad text with additional information and visually highlight your ad , ensuring that it stands out from the crowd.

For example, the seller rating extension is a great feature that will be especially appreciated by e-shops. The location extension allows you to display the address of a branch with your ad. To do this, you must have a business registered with Google My Business and you must connect it to Google Ads. The structured snippet extension allows businesses to supplement their ad with a list of services offered. For example, training centers can list the categories of training and courses offered, while a music club can add a program for a given month that will attract potential cultural users more than just information about the club's existence. Remember that extensions can be set up for the entire Google Ads advertising account, for each ad campaign, or for a report separately. If you set up both an ad campaign extension and a separate ad group extension, the extension added to the ad group will take precedence .