How an agent can improve sales

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The same can be said about the first meeting. You will only have one chance to make a favorable impression. They may not give you a second one. Sometimes one or two phrases decide everything. The shortest negotiations in my practice, which ended with the signing of a contract, lasted two or three minutes. You shouldn't aggressively suggest that a person get insurance. Try to achieve trusting communication with the interlocutor. Sometimes it takes more than one day, or even a month. Ask leading questions. Gradually, he will share his problems himself. Put yourself in his place. Think about what risks are worth closing.


Take the position of a consultant, an expert, rather band data than a salesperson. Build the dialogue in such a way that, when answering, the interlocutor himself thinks about the risks of life, about the benefits of insurance. Show expertise. At the same time, do not forget that the person you are talking to is not an insurance business professional. Speak to him in simple language. Avoid special terms. If you reach a complete mutual understanding, offer help in finding insurance that will solve his problem, he will be interested in your offer. In my practice, there was a case when at the first meeting the director of the shopping center said: "I know what I want.


I don't know what it's called." The answer was found quickly, I have been working with them for almost 15 years. The organization pays 400,000 rubles a year for risk protection. Working with objections is part of the sales process. To “work through” this block, you need to be a professional. Understand human psychology. Sometimes the very word “insurance” makes a client go berserk. In this case, you shouldn’t get into an argument. Let the person speak out, clarify what caused such negativity. Try to understand the situation together with him, show your expertise. I have clients with whom our cooperation began with this.