Dynamic Product Recommendations: How to Choose the Right Algorithm?

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ariful199
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Joined: Thu Dec 26, 2024 4:33 am

Dynamic Product Recommendations: How to Choose the Right Algorithm?

Post by ariful199 »

Among so many algorithms available, how can they choose the one that wins? This is certainly the question you are asking yourself.

There are guidelines, almost established, that depending on the page in question and the group of users you want to intercept, there are algorithms that tend to be more effective than others.

Home
For new users, it is recommended to select generic algorithms that allow you to kuwait mobile database display trending products, while for returning users, it is better to display recommended products based on their browsing or purchase path.

Product Page
In this case, the goal of displaying recommended products is to increase the value of the receipt and encourage the user to purchase a product similar to the one they are viewing at a higher price.

Cart page
It is advisable to display recommended products for cross-selling, i.e. products that are complementary to those the user has added to the cart, using the dedicated algorithm (cart recommendation).

Category Page
Also in this case it is possible to display at the top, in the list, the most viewed and most clicked products of the particular category that the user is viewing.

Page 404 and search results
In this case, it is possible to display the most viewed and clicked products from the user's browsing history.

The above are just best practices: in each situation, only data analysis can confirm the greater or lesser efficiency of one algorithm compared to another.
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