Therefore standard advertising

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Indeed, modern consumers feel a large-scale flow of advertising influence, so that a reverse reaction arises – the desire to fence themselves off from the advertiser with a “stone wall”.formats are losing their effectiveness, and a creative approach is needed to first attract the user’s attention and only then broadcast the marketing message.

Guerrilla marketing is usually built in such a way that the consumer does not even understand that he is dealing with advertising information, but he is influenced. For this purpose, media personalities and influencers can be involved who do not advertise the product, but use it for its intended purpose, and the image has an unobtrusive appearance.

Another option is to feature the product in conduit cn mobile number database some kind of news story, and the story itself can be either an artificially created or a natural situation.

For example, during the World Cup in Argentina, a video went viral around the world showing an elderly man watching the matches through a store window because he didn't have a TV. The video quickly went viral, and when the retailer gave the grandfather a TV, the rest of the story immediately spread, and viewers couldn't help but find out which retail chain it was connected to.

Event Marketing
This marketing technology is the use of various events for promotion purposes. A company can initiate its own event or support a third-party one, the main thing is that it is noted by representatives of the target audience.