Benefits of using AI tools for marketing

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Frase.io webpage showing a menu, product description, interface preview and trial button.
24. Hoppy Copy
Hoppy Copy is an AI marketing tool you can use to enhance email marketing campaigns and newsletters. It offers a range of features including an editor to help you create engaging copy and a content converter to help you repurpose content across different formats. And Hoppy Copy offers a spam checker to identify email deliverability. The platform offers a free seven-day trial and tiered pricing beginning at $23.

Hoppy Copy webpage showing a product description, menu and trial button.
AI marketing tools help you complete work faster by executing repetitive or monotonous tasks that are consuming or require a lot of effort. But they can also help you produce high-quality work backed by data. Here are student data several key ways marketers are reaping the benefits of using AI marketing tools:

AI for customer service and personalization
Providing personalized content for each customer is one of the most noteworthy ways AI marketing tools can help you in your work. Along with building personalization into every point of the buyer journey, you can use customer service social media tools to provide more responsive care. AI marketing tools can tailor content to specific buyer personas and analyze a customer’s profile to provide recommendations.

AI for content creation
Using AI to support and scale social media content creation is one of the most popular benefits. You can use it to discover fresh content ideas, create outlines and briefs, edit, copywrite and more. Using AI for content creation relieves mental load for marketers in the creative writing process, providing them with a rough draft for content in just seconds. From there, it allows them to add their own human flair to it and adjust it to their brand’s tone of voice.