Re-engage: Newsletters and Push Notifications

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To retain customers, you need to stay in the loop. One of the most effective strategies is re-engagement activities:

Ask clients who haven't opened an email from you in over a month if they still want to receive newsletters;
Offer them a discount on their next purchase or a coupon for a certain amount;
And inform them about new products.
For best results, tailor your messages to different stages of the customer lifecycle, such as sending taiwan mobile database abandoned cart emails to remind your customers that their items are still available. Offer a discount or a free product if they purchase within the next few hours. If your company has an app, you can send these messages via push notifications.


Screenshots taken on the official Designmodo and Moengage websites
6. Make shopping easier: Customer support
All the efforts to ensure that your customers use your products effectively are called customer support. Keeping your customers happy can encourage them to do business with you for longer. As a result, your investment in customer support will pay off in lower churn.

Customer experience strongly depends on the quality of customer support.

You can improve the customer experience by combining effective problem solving with excellent communication when a customer faces a problem.

Make sure that the customer support button or icon is always visible on your website or app. To make the communication process convenient, offer various channels for sending queries like phone, live chat , voicemail, etc. You can also use a reliable client portal software to be in constant touch with your clients and quickly resolve any issues they may face.

7. Challenge: Gift Finders
Customers sometimes feel disoriented in a virtual environment. They are looking for quick ways to get reliable, real, and tailored advice. Such clients are likely to use useful search and navigation features to help them. To present the most valuable solutions, study customer pain points thoroughly .

For example, finding gifts is a big problem for most people, especially before the big holidays. By introducing a gift search tool, you will reach many customers again. Customers only need to answer a few questions to choose suitable gifts. Inform your clients via email or send a push notification about the feature and you will surely see an increase in purchases.

Lacoste's Gift Advisor helps those looking for the right perfume for their loved ones. This five-question quiz offers users a fun approach to choosing a product that they might otherwise find difficult to find online.

The interactive experience keeps consumers interested and engaged. After completing a questionnaire and receiving gift recommendations, customers can start a timed race game where they must collect as many perfumes as possible while avoiding obstacles.


Screenshot taken from the official Lacoste website
In conclusion