advanced targeting features with option to target based on keywords, follower nurse database lookalikes, OS, interests, language
4. Set your budget and schedule
Next, it’s time to decide how much you’re willing to spend on your campaign. When you set a daily budget, it gives you better control over your spend. That way, Twitter will stop displaying your ad once you’ve reached the budget limit.
Additionally, make sure to include a date range for your ad. This will ensure that your ad only runs for the specified time frame.
Fields to set a budget and schedule and add a payment method for Twitter ad campaign
Finally, add a credit card to your Twitter ad account. Then once you’ve finalized everything, hit the “Launch campaign” button to go live with your ad.
Want to get more out of your Twitter ads? Follow these best practices and examples from top brands.
1. Stick to your brand voice
To make sure your ads resonate with your target audience, maintain a consistent brand voice. Your promoted content should be no different from your organic ones in terms of how you speak.
2. Write short and engaging copy
Twitter users quickly move on from one Tweet to the next. So stay far away from huge text blocks. Make sure your copy is short and to the point. Just because there’s room for 280 characters doesn’t mean you have to use up all that space.