7. Build meaningful influencer and creator partnerships

[shaownhasan]

A Tweet from the San Jose Sharks Twitter account. The Tweet features a text-based graphic that says, "During tonight’s game, in lieu of our normal game content, we will be using this platform to offer information and facts about LGBTQIA+ topics. Our hope is that this content will serve as a reminder that there are issues more important than goals, botim data highlights, and wins. Hockey is not for everyone until EVERYONE is comfortable playing, working, or being a fan of this incredible game."

By using their platform as a tool for education and conversation, the San Jose Sharks were able to showcase what solidarity looks like in action.

Gen Z audiences value influencer marketing more than any other generation. That said, you can’t just pick a buzzy creator at random and assume it will be an easy path to success.

“It’s so common to see big influencer partnerships that make zero sense,” says Stojanovic. “Sometimes brands grab a big name for the sake of grabbing a big name, even though they aren’t relevant to the audience they’re targeting.”

Make sure your message is on point—no matter who it comes from—by defining the goals of your influencer marketing strategy before conducting any outreach. This will help you identify the specific characteristics and qualities of an ideal partner.

An influencer marketing software with social listening capabilities will help you track and analyze conversations, brand mentions and industry trends so you can spot advocates that align with your brand with ease.

Establishing credibility with Gen Z audience requires authenticity and transparency. To build trust with this highly skeptical audience, you need to leverage user-generated content.