Groupon's Threats

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Competition : The simplicity of this business model has increased the number of players in the industry, forcing lower margins and reducing market share;
Labor shortage : The shortage of skilled employees capable of developing the Groupon dentist data proposition across the globe could harm the business;
Laws : Laws differ in each country, and Groupon may face issues depending on the acceptance of its policies within countries.
Conclusion
While their market share is still quite large worldwide, Groupon still has the opportunity to grow and expand even further, especially considering that they have lost some of their market share recently. Their business model is very much structured to attract new customers, so if the aforementioned strengths and opportunities are leveraged, they can get back on track to entice a whole new generation.