Know when and how often to Tweet

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Screenshot of Sprout Social's Listening tool on messages across social media.
Use this data to inform your content strategy, address customer concerns and uncover opportunities for engagement. Sprout’s listening features also enable you to monitor competitor performance and industry conversations.

To maximize engagement, tweet during peak times when your audience is most active.

The best times to post on Twitter would naturally vary from business owner data business to business, but we found in our research the ideal times to post on Twitter are Tuesdays, Wednesdays, Thursdays and Fridays. Here’s a snapshot of the averages we found in our research for peak engagement times:

Based on data from Sprout Social, a data heat map show shows the best times to post on X (Twitter) globally in 2024.
Additionally, consider how often you want to post. You don’t want to drive followers away by constantly posting around the clock. Test and find the optimal posting frequency that helps you stay on top of users’ minds without cannibalizing their entire feed.

Use Sprout’s social scheduling to always post at just the right time — even if your audience is in a different time zone. Scheduling posts in advance helps you stick to a consistent posting schedule, even during weekends or holidays. Sprout’s Optimal Send Times feature uses machine learning technology based on your account’s data to suggest and schedule Tweets at the most opportune times.

Use Twitter features to connect and engage
Twitter offers several features to help businesses reach their audience in unique ways. You don’t need to use every single feature, but it’s worth experimenting with a few of them to create a more dynamic presence on the platform.