3 ways to maximize the ROI and impact of social media on healthcare

[shaownhasan]

Thoughtful use of social media in healthcare can tackle some of the industry’s biggest challenges. Employer branding efforts can help ease staff attrition pains providers are feeling. When new threats emerge, healthcare organizations can take to social media to educate the public on how to protect themselves. When medical misinformation starts brewing, social media is a direct line to setting the record straight with patients.

Social media can impact every arm of your business. But an effective business owner data social strategy isn’t possible without strategic investments. Attempting to integrate social media without investing in the proper tools and infrastructure is setting yourself up for failure. When healthcare organizations choose the right partner, they get back precious time and resources to focus on the most important objective: connecting communities with quality care.

Healthcare companies that intentionally embed social media throughout their operations will reap the ROI—but not without the right infrastructure.

Managing multiple priorities requires consistent strategy and execution, understanding of and communication with your audience and frequent reporting on your progress. None of that is possible with legacy social media management solutions. Companies have to invest in advanced social media management resources to minimize the chaos.

Sprout Social commissioned a Total Economic Impact™ study conducted by Forrester Consulting to quantify the potential impact of investing in Sprout for social media management. Here are findings from the Forrester study, along with three ways an intuitive platform like Sprout helps generate concrete business results.