How to Incorporate Marketing Metrics into Your Strategy

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Case 4: Increasing LTV through Improving Customer Service
A retail company was able to increase the LTV of their customers by improving the quality of customer service. They implemented a feedback system and began actively working with customer reviews, which allowed them to improve the quality of service and increase customer loyalty.
Case 5: Increasing CR through Landing Page Optimization
An online education company was able to increase the CR of their campaigns by optimizing their landing pages. They analyzed user behavior on the site and made changes to the design and content of the pages, which led to an increase in conversions.
business, marketing, promotion

Defining Key Performance Indicators
The first step is to identify cambodia phone number list the key marketing indicators (KPIs) that are most relevant to your company. These can be ROI, CPA, CTR, LTV, CR, and others. It is important to choose those indicators that will help you achieve your business goals.
Setting goals and objectives
Once you have identified your key metrics, you need to set specific goals and objectives for each campaign. This will help you focus on achieving specific results and measure the success of your efforts.
Data collection and analysis
Regularly collecting and analyzing data on selected metrics allows you to track progress and identify areas for improvement. Use analytics tools to automate this process and obtain accurate data.