Features for audience engagement:

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Audience engagement
Social media creates a space for direct interaction with potential fantuan data customers, unlike most traditional media that’s a one-way street for engagement.

Establishing your presence on social and responding to comments makes you part of the conversation. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.


Comments and reactions on posts
Direct messages
Live videos
Sales and growth
Social commerce is ever-increasing. About 68% of consumers responded they made at least one purchase directly from social media in 2021.

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app.

Social shopping features:

Facebook: Shops, Marketplace
Instagram shopping: Tagged products, Instagram checkout and Shopping from creators
Twitter eCommerce: Shops, Spotlights, Live Shopping and Product Drops
Pinterest Product Pins