We cannot give the obligation, but we can write a formula like "subscribe to our newsletter to receive the free e-book". In this case there is an exchange.
Tip: With Smshosting you can create a contact collection form with lead magnet. The user leaves his data and immediately receives an email with the e-book, a PDF, a video or a discount coupon.Try Smshosting for free for 30 days, without paper >
GDPR newsletter: when to renew consent
Let's close this chat with a fundamental question: what should I do with data collected correctly, but for example 10 years ago? Can I still use them or do I have to renew my consent?
If the purposes for which you collected the data have not changed, you can continue to use them without problems. Otherwise, you must update the legislation and communicate the changes made to customers.
To do this you can:
prepare a contact collection form in Smshosting in which to insert the fields name, surname, email - and if you want to also add the mobile phone, useful for SMS marketing , sending chinese singapore phone number list RCS or WhatsApp messages
send a newsletter to contacts by writing a message like this "We have updated our privacy policy, renew your consent now"
when the user clicks, he arrives at a landing page with the contact collection form and will find the fields already filled in (because they were data that you had in the database). All he will have to do is tick the consents
The GDPR did not force us to ask for a new consent. A bit of confusion was created because many companies in Italy were not compliant with the 2003 law. Those who were already compliant managed to make the transformation to the new GDPR with very little effort.
Valentine's Day Marketing Examples
Before we close this guide to Valentine's Day marketing, we'll add a few gems: we've selected some ideas from different sectors, which you can use as an example or as a starting point, to develop an idea for your business. Let's look at them together!