If the lead then unsubscribes

[mahbubamim077]

With marketing automation workflows, you set up these flows once and don't think about them again. When a contact signs up, the series of emails, SMS, RCS or WhatsApp that you had previously prepared automatically starts. Convenient, right?lead_generation_flowWhat matters is that once you have acquired the lead, you are able to keep your "relationship" alive, sending information, discounts, offering them new quizzes or video content.

From your communications, they may no longer b architect data interested in what you offer (in terms of content or services). Obviously we should try to limit this eventuality as much as possible, but if it happens, don't despair. Not all leads will convert into customers and not all leads will stay with you forever.

The process of “nourishing” the relationship with the collected leads is called lead nurturing

Lead nurturing is the set of marketing activities that are functional to establishing a relationship with the lead, through different channels, with the aim of reaching a conversion, that is, turning the lead into a customer.
Returning to the image from before Exelab, we can see how after the lead generation there is the nurturing .