I clicked on the link, was directed to the blog, and MailChimp was waiting for me

[sumonasumonakha.t]

Define your goals
Knowing what you want to achieve will certainly help you define the type of content, among other things. Here, it will depend a lot on what you have detected, what is the support point of your campaign that will give you a great result with a reasonable effort.

a) improve customer service . In this case, the focus is on building loyalty. If this option is chosen, we will work with a pre-existing database generated on a fan page. If this material does not exist, we must create it. The conceptual principle in this modality is: "it is cheaper to keep a client than to win a new one." Building loyalty can generate new clients for free through word of mouth recommendations.

b) Increase traffic to your website or blog: this is an option that combines very well with link building . Generally, link building is aimed at increasing the authority metric, but it can also be used to increase traffic, your network becomes a gateway to your domain. I will give you an example that happened to me recently that I think exemplifies very well how it works.

"I was browsing Facebook, just to relax, looking at posts from family and friends, and suddenly, on my timeline, a photo of Elias Canetti, a Bulgarian writer who won the Nobel Prize in 1981, whose book I had been looking for for a while, appeared. The post was sponsored and wasn't trying to sell me anything.

, asking if I wanted to subscribe to the newsletter. The sign-up process was extremely fusion data simple, I did it, went to the blog, it was full of information that interested me, and today I am a customer of that bookstore. It all seemed so natural, but in reality it wasn't; it's obvious that they have very competent SEO."