You create quality content

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You have a publishing strategy.
This strategy should contain the objectives you want to achieve in order to determine the number of posts per day, the type of posts (videos, images, stories), what each of them will contain (promotion, advertising, information) and the times (which should be those with the greatest influx of your target audience).

You take good photos.
Take care of the lighting, composition, colors and overall production. If possible, hire a home owner data photographer who specializes in the type of product you offer. Take care of the uniformity and identity of the account in each of your photos. There must be consistency in all publications. If you are just starting out and don't have a big budget, learn how to make money online at Gananci.


Even though you can use Instagram as a catalog, don't focus only on that. You must offer content that is interesting to your audience. It should be material that they want to read, that informs them, entertains them, attracts their attention and, in the best cases, they share it so that it reaches more people.

You interact.
Respond to comments made by users, especially if they are questions. Always do so in a polite and respectful manner. It is normal for there to be rude comments, so do not let yourself be provoked or respond in the same way. Make your users feel cared for. Accept suggestions and take their opinions into account.

Use Hashtags.
11 maximum. There are tools to measure which hashtags are most used by area. Use them to get a greater flow of users viewing your posts even if they don't follow you. Don't use generic hashtags. Lean towards those that people who want to find products, services or the style you offer would use.