As you can see, there is a big difference between the two in terms of their immediate objectives.

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Although the ultimate goal of closing a sale is the same, there is a big difference between inside sales and telemarketing in terms of the immediate objectives. In order to understand the difference, it is necessary to explain lead generation and lead nurturing, which are part of the marketing methodology.

Lead generation is the process of acquiring potential customers. Lead nurturing is the process of nurturing the customers that you have acquired to turn them into sales. These two processes are conducted in such a way that lead generation comes first and lead nurturing comes next.

Telemarketing is the process of calling people who are not potential customers to let them know about your company and products and get them interested. In terms of the classification mentioned earlier, this is lead generation. Telemarketing involves calling every phone number on your sales list to find a target to sell to. If you can literally make an appointment (a business meeting) over the phone, then telemarketing is a success.

Next, inside sales is the process of building trust with potential customers greece whatsapp number data by providing them with additional information and asking about any questions they may have, leading to a sale. It goes without saying, but this is lead nurturing. The purpose of inside sales is not to acquire potential customers, but to nurture them.


Point 2 [Results indicators]

There are also differences between telesales and inside sales in terms of what constitutes success and what kind of results they aim for.

The success indicator for telemarketing is the number of appointments obtained. The success indicator is how many appointments you were able to make with the other party's representative and whether you were able to build a relationship that allows you to continue approaching them.

On the other hand, inside sales has an aspect where it is difficult to set clear numerical goals. If you were to set performance indicators in the same way as telemarketing, the easiest way to understand it would be to look at the number of sales, but there are many other "results" to be achieved with inside sales.

For example, if you can draw out the current issues and latent needs of a potential customer, even if it does not lead to an immediate sale, that is a secondary benefit. If the relationship you have built with that potential customer leads to contact with other potential customers, that can also be considered an outcome, but it is difficult to evaluate this numerically.

The success indicators of inside sales are how well you can build relationships with customers, including trust, and whether you can achieve results that will contribute to subsequent sales activities, so the concept itself is different from telesales, which is based on numbers.