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For example, Anna Shepeleva went to the website through a Facebook ad, didn’t buy anything, and then came home from work in the evening and went through the iPhone app and bought something. GA 4 can show which source led to the purchase. New analytics help you understand your user.

For example, users watch football on their phones when they go home. And then they switch to TV. And in GA 4 I will not see session interruptions.

Therefore, you need to understand events, azerbaijan telegram data parameters, and metrics. They are standard and Google recommends using certain parameters for certain segments. For example, gaming or e-commerce. You can view the settings in the help.

At Universal, we used goals that we set up ourselves, tracked their effectiveness. Now goals are our events, or rather conversion events. That is, some useful action, and it’s not always a purchase. It could be watching an ad or the duration of a session. For example, Netflix tracks how much time a person spent, which attracted them to its service.

The same goes for online stores. It doesn't necessarily have to be an immediate purchase. Maybe you're advertising something to the user or the blog is cool and you can set up some kind of conversion event there.

Read also: How to set up conversions in Google Analytics 4. Step-by-step guide.