Simplified Social Shopping

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As today’s customers always demand fast and seamless shopping, social commerce will become more streamlined . In other words, social media platforms will become a kind of indispensable virtual shopping mall that we will have right in the palm of our hands.

Here are some stunning numbers that show that social trading has been gaining popularity recently:

95% of American companies have moved their japan phone number data e-commerce channels to social media.
Social commerce in the US is expected to grow to nearly $80 billion by 2025 – that would represent just over 5% of the country’s retail e-commerce.
60% of GenZ users use Instagram to discover new brands or products.
That's why today's social media marketers , from Facebook Marketplace to Instagram Shops, should focus more on enabling users to browse products, find new brands, and make purchases in just a few clicks.

The Explosion of Story-Based Content
As you may have noticed, every viral piece of content tells a story. Thanks to good copywriting , it successfully evokes emotions in social media users and entices them to share the story with their followers, family, and friends. This means that heavily commercial content will no longer be as effective because it will turn users off.

Story-based content, whether it informs or entertains, is what engages users and also what gives brands a voice. And a story that resonates is a story that people remember.

According to a survey, more than 92% of consumers surveyed want ads to tell a story. And 55% of them will make a purchase if the story is engaging and believable.