How to digitize a small business: where to start?

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The rise of digital transformation is undeniable, especially in the business world. When we talk about digitizing a business, we are referring to the actions, strategies and technologies to use as digital methods to be more efficient in the routine operations of an organization or company and at the same time increase the productivity and results of said organization or company.

This, however, is easier said than done, so below we talk about how to digitize a small business after having worked and analyzed with more than 150 startups and new creation companies to do just this .

Digitizing a small business
The first point to understand is that digitizing a small business or company does not only consist of acquiring the necessary technology for this objective, but also offering the company's staff the necessary training for said digitization . In this way, digitization will be carried out in a practical and organic way, and it will not be something artificial that seems to "come from above."

With this in mind, the digitalization of the company will only be effective if it is carried out following the following phases of the process.

Phases in the digitalization strategy of a small business
Analyze the current situation of the company : the first fundamental step is to evaluate how the company works, know what resources are available, analyze all the factors and processes that allow clarifying the business model. With this, we have a general picture with which to begin to consider which parts and processes need to be digitalized .
Designing a digital strategy : the second step, once we Switzerland telegram data clear about the current situation, is to be clear about the company's objectives and goals in order to design the digitalization process of the key parts that will help us achieve our goals. The strategy design process must also take into account the following approaches and plans. At a strategic level, administrative, operational and management action plans will be important. At an economic level, the key will be to ensure the sustainability and profitability of the strategies by applying new routines and work processes. At an environmental level, we will have to ensure everything related to the work environment so that the conditions are in place to facilitate the new philosophies. Finally, at a cultural level, we will have to see how to implement a digital mindset that must be present in the work team .
Selecting the web platforms : as a basic next step, if we do not have one, we will have to create a web page that serves as the "digital establishment" of the company. The creation of a website is essential not only to concentrate all the information that a person may want about the company, but also to transmit the values ​​of the company on a digital level and to correctly work the dissemination channels to guarantee the visibility of the company .
Train your employees : As we have previously mentioned, an important next step is to create effective work teams to redefine processes, identify problems and generate changes to transform the business towards digital.
After these basic steps, you should start to consider new ways to improve different parts of the company through digital means, such as :

Optimize the customer experience : To do this, it is important to understand the needs and profile of the company's customers in order to quickly adapt and anticipate market needs .
Process staff recruitment : selecting staff with the necessary training for new tasks within the company and digitalizing the recruitment and qualification process .
Creation of new sales channels : analyzing the means by which customers are attracted, how our products or services are presented to them and how to optimize the purchasing process .
New leadership models and corporate structures : in the face of the new reality of digitalization, more drastic and rapid changes are observed in the ways in which business is done and the fear of making mistakes and facing problems must be overcome in order to abandon old behaviors and embrace innovation.