Wxercise machine Lack of time

[Shishirgano9]

If they align, they will quickly internalize that value. To begin constructing a provocative question-based pitch, it helps to start by identifying the enemy of your product or service (Note: this enemy might be something you’re very familiar with but may very well be a hidden one your customers are not). This enemy will help create rapid emotional clarity for your customer. If you’d like a quick digest on how to pick good enemies, watch this video.



Consider these solution-enemy pairings: Solution Enemy chile cell phone number list High-efficiency o exercise Email tracking software Lack of insight about how customers interact with your emails Modern sales training Sleazy salespeople and outdated sales tactics Smart-home thermostat Wasting energy and money on heating & cooling Discount mobile phone service High-priced providers with bad customer service Next, simply craft a provocative question that doesn’t explicitly name the enemy, but rather, invokes it in the mind of your target buyer through the answer.



In essence, the enemy should be your punchline. For example: Solution Enemy Provocative Question High-efficiency exercise machine Lack of time to exercise Ever feel like you never have enough time to exercise? Email tracking software Lack of insight about how customers interact with your emails Don’t you want to know what happens after you hit “send”? Modern sales training Sleazy salespeople/outdated sales tactics.