An interesting fact is that almost all users (98%) read company responses to reviews, which confirms the importance of interacting with potential customers online.
What is ORM for?
This is a powerful tool that helps improve work with current clients and the competitiveness of the product. This is important because it ultimately inclines the user to purchase or, if the client has already purchased a product from us, gives the opportunity to upsell him something.
It is also important to create a positive information background around the brand because it helps to stand out from competitors, improve its recognition and attractiveness.
It is especially important to work with negativity online, as any egypt cell phone number list unprocessed negative comment leads to consequences. Among them: loss of customer loyalty and trust, rapid spread of negativity, loss of profit, problems in working with personnel, primarily this concerns job seekers.
Monitoring
Even though advertising budgets are on hold, it’s worth continuing to work with reviews and ratings of your brand or product on various platforms. This will help you understand what aspects of your product customers find most valuable and what can be improved. You’ll be able to identify weak points in the product that can be quickly fixed.
One of the important tools for responding to reviews is regular monitoring. There are many different systems for this, such as Brand Analytics, Medialogy, RocketData. These services help to quickly respond on behalf of the brand, delete fake reviews and update information about the company.
Layout scheme
Your monitoring system receives a message that your brand has been mentioned. You record this mention using one of the services. Then you evaluate it and decide whether to respond to it.